Jessica Simpson's newest fragrance is inspired by love

Jessica Simpson is no stranger to falling under love's intoxicating spell, and the feeling is so great, she wanted to bottle it!

So the fashion mogul created a new fragrance, I Fancy You, designed to conjure up memories of discovering what it means to be in love.

"I am so excited to introduce my fourth and final fragrance of the Fancy Collection, I Fancy You," Simpson said in a statement, referencing the theme of amour found in her perfumes.

"This floral scent is romantic and feminine and conjures up the feelings of a first love that makes you realize that love can last forever ... I Fancy You!"

The fragrance, a collaboration between Simpson and perfumer Cécile Hua of MANE, is a soft, velvety floral musk with notes of juicy pear, savory Fuji apple and bergamot orange.

Simpson stuck with the romance motif right down to the bottle design, choosing a pale blue capsule with tiny hearts, inspired by a vintage fragrance bottle in her personal collection.

We wonder if she'll sport this love-themed fragrance when she walks down the aisle!