Welch has been named the new face of Gucci by non other than Frida Giannini. The two met at this years . Frida fell in love with the british singers presence and decided to create the Fall 2011 line drawing inspiration from Welch. This love is evident because all we've been seeing the songbird in lately is... GUCCI, GUCCI, annnnd guess what? MORE GUCCI!
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