Katie Holmes is new face of Ann Taylor

(PEOPLE) -- Move over, Heidi Klum -- Katie Holmes is the newest face of all-American brand Ann Taylor.

With Holmes' spring 2011 ads slated to break in March issues of magazines, Ann Taylor released the first ad image of the actress and designer in a sophisticated all-navy outfit, shot by photographer Tom Munro.

In a statement on their website, Holmes says, "I've been a fan of Ann Taylor since I was a young girl. I grew up loving the clothes...and am really excited to be the face of Ann Taylor for the Spring season. I am thrilled to be part of a brand I believe in."

The company returns the love with Christine Beauchamp, President of Ann Taylor Stores, saying in a statement, "We are thrilled to have Katie as the face of Ann Taylor. Katie personifies the Ann Taylor brand -- smart, talented, incredibly chic, and living a full life with beauty and grace.

We admire and respect Katie for her intellect, kindness and enduring personal style."